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Here are some shoestring marketing ideas that can help you get the visitors you need at the least cost possible:
1. Create the best content you can with the best products you can possibly offer. Your content is your best advertisement - if visitors love your content, then they will go back and spread the word to others.
2. Make it easy for users to recommend your site. Viral marketing is very important -- and easy to tap on the Web. But give your users the tools. Get a Recommend this Site script from websites such as cgiscripts.com and similar directories of scripts. Some even go as far as giving incentives to those who recommend the site to their friends. If only 10 people go to your site, but these 10 people invite 10 more - that's additional traffic that you get for FREE!
Recommend Site Scripts (various) http://php.resourceindex.com/complete_sc...
Big Nose Bird Recommend this Site http://bignosebird.com/carchive/birdcast...
CGI Resource Index http://cgi.resourceindex.com/programs_an...
Hostscripts http://www.hotscripts.com/php/scripts_an...
3. Rank well in the search engines (organic search results, not the pay per click). SEs can be a big source of traffic. The key is to create the best content in your niche. If you have good content, other websites will gladly link to you and offer your site as a resource to their audience. Check the on-page factors and be sure to get linked from authority sites in your topic area.
If you are going to read only one piece on search engine optimization, I suggest you read Brett Tabke of WebmasterWorld.com's "Successful Site in 12 Months with Google Alone: 26 steps to 15k a day." http://www.webmasterworld.com/forum3/201...
4. Send out press releases. While outfits charge as much as $650 per release, there are free press release submission places on the Web. Press releases allow you to (a) attract media attention; (b) get more back links to your website without sending each website an email request; and (c) get more visibility especially if your press release gets in Google News or Yahoo News.
http://www.prleap.com/sign_up.html...
http://i-newswire.com/
http://www.24-7pressrelease.com/...
http://www.pressbox.co.uk/cgi-bin/links/...
http://www.pr.com/press-releases...
http://www.prfree.com/
http://www.clickpress.com/releases/index...
http://www.theopenpress.com/
http://www.przoom.com/
http://www.prweb.com
http://www.newswiretoday.com/
http://www.free-press-release.com/...
5. Submit articles. Write articles and submit them to websites accepting author submissions. You get exposure for your business; establishes you as an authority in your field, and allows you to get backlinks for your website. If 50 websites publish your article and it contains a link back to your website, then you easily get 50 links from a single article. The more links you have, the greater your chances for increasing your search engine rankings.
Here is a comprehensive list of where to submit your articles http://answers.yahoo.com/question/;_ylt=...
6. Post a link to your site for free where it is allowed (always read the Terms of Use). Examples are:
Craigslist http://www.craigslist.com
Google Base http://base.google.com
Classifieds for Free http://www.classifiedsforfree.com/...
Text Link Exchange http://www.txtswap.com/
Recycler.com http://www.recycler.com/
Yahoo Classifieds http://classifieds.yahoo.com/
US Free Ads http://www.usfreeads.com/
Try http://www.ecademy.com - it's kind of like a MySpace for businesses.
I was given this site, and it seems like a nice one.
http://newyork.craigslist.org/
Notice this is for NY but you can pick your state and city once you are at this link.
Julie
A web site of course is the major advertising, then you add your META tags so search engines can find you. Also submit to the better known search engines- Google is the biggest.
Then you can join http://www.webring.org.
Also add the web site address to email signatures so they advertise with every email you send.
Add to all online profiles, in fact, join some online communties such as Myspace.com and the yahoo 360 pages just for this reason.
try http://newebsitetraffic.blogspot.com...
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