Question:
Here is the context:
Advertising orders are issued by an advertising agency as a principal and must be on the agency's official form. When copy instructions not constituting an official order are issued, they shall be clearly marked "Copy instruction - not an order".
Can anybody help me explain this term?
Thanks in advance
Answers:
It sounds like the agency is using the same form for taking new advertising orders and for accepting instructions.
"Copy" in the advertising world means the text/visuals which normally accompanies your advertisement.
So a "Copy Instruction" are your instructions to the agency regarding the "Copy" - ie what kind of text you want to use, what color scheme - that kind of thing.
hope this helps.
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