Question:
is advertising good or bad? could there be too much? how is advertising like conditioning? what does it say about our value?
I have to do a 2 pages essay on this, any one got ideas?
Answers:
Advertising is neither completely good nor completely bad. We often hear about the negative aspects of advertising, but most discussion excludes the role advertising plays in informing people about areas that help them over and above creating a demand for a product. One example of this is how cleaning products for the kitchen include information about germs being unhealthy for people to ingest. Another example is how ads showing how cars fare in crash tests reinforce the fact that even fairly low impact collisions can cause more damage than a person would assume.
The recent ads that McDonald's has run about the more nutritious choices it offers--it's fruit option for kids' meals, for example--does draw business to it's restaurants, but it also helps parents who are looking for convenient, yet not completely unhealthy options for quick meals out with their kids.
An example of conditioning that advertising does is that the presence of advertising in so many places has led people to tune out of advertising or to avoid it (by fast forwarding through commercials on programming that the viewer has recorded.) That has led to product placement within programs and movies becoming more important to advertisers.
Good luck with your paper.
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