Advertising Strategies?


Question:
What are the best advertising strategies for a car dealership New and Used cars?

Answers:
Depending on the size of your dealership-if its relatively small-the very best thing is to have your business on a busy and prominent corner.
A large sign that doesnt have to be glitzy or costly.
And WORD OF MOUTH!
It works in my town.
Larger? You can get some cheaper TV spots on local, late-night to start. Write your own and show yourself as well as the lot.
Inherent to the car business is the barrier of mistrust of the consumer to overcome. Seems goofy television spots are remembered but if you use radio, keep it factual. Use smaller newspapers to start also highlighting certain cars. Also, surprisingly, you can reach an audience with an ad on paper restaurant placemats.
Success to you.
you have to do behavioural targeting advertising. That is to reach your target buyers. you can do with yahoo and google. check the source for more information.
Advertizing, you have the usual options: radio, tv, newspaper, special events and discounts, fliers & borchures. What you also need is marketing strategies: word of mouth, good reputation, attitude of helpfulness.

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