Question:
Hi all-
right now I am promoting fragrance spray and shea body butter, and have samples of these, but as creative as I am, I can't figure a way to get the product samples to the masses to try out. I have tried Craigslist and mostly people request a ton of samples, I spend alot of $$$ to make them and mail them with the understanding that I will get their feed back in return and they just take the samples and are never seen or heard from again. I'm getting that most people who want you to send them free samples have 0 intention on buying and are just scamming. Even if all they have to do is give a simple email with feedback in return, they won't even do that. Any suggestions?
Answers:
If you just want feedback from people, set up a focus group. People will get a free set of products (they can be sample sized) in return for their feedback. You can advertise the focus group on craigslist. Just limit the size to no more than 6 or 7 so you can capture everyone's feedback.
You need the help of SCORE (Service Core of Retired Executives) They are volunteers. You need a marketing company to take on your product. You need professional help to get a product to market, the most difficult part and very expensive. Maybe you can make a good enough impression on a home shopping network.
Stop sending samples free for one.
Charge a shipping fee (equal to your cost of the sample and actual postage), and send a coupon offering a discount if they buy your products.
That what I do for my Genesis Rejuvenation System.
You might want to watch for bridal shows, women expos, family expos, etc that are going on in your area, rent a booth, and demonstrate the use of your product. Give free samples there, and have them fill out a feedback card while there for a coupon to get a discount on a future order.
Try giving out your samples (and related literature) at local conventions and other events so that you can be onsite to take orders and answer questions directly.
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