Question:
pantaloon is launching fmcg brands under the scah brand name influenced by sachin.sachin got 10% stake in this new venture from biyani.
Answers:
The future is very risky.given the fact that Sachin is going to retire from cricket in a duration of 3-4 years, his popularity is bound to come down in 5-6 years. It is not worthy to build a brand name around a falling star...The short term gains are good but, i doubt the long term outlook..
but..the strat is going to work only if Pantaloon is viewing this as a project with a life time of 5-8 years and then phasing out the brand....
The future is bright
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