How is the cadbury products positioned in the market?


Question:
what is the vision of the cadbury company?
how are consumers brought near the products?

Answers:
its position is number one in chocolate market.again its the oldest company so people get attracted towards it.also it does lots of advertising so it holds the number one position.
i love them so hopefully well up
Check cadbury's website for their vision. I tend to notice their products in two places:

1) in the candy aisle - second to top shelf indicating higher quality

2) at the cash register in single portions - for impulse buyers

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