Question:
I am aiming for rich kids market, the clothes are sort of hip hop style but i dont know how to sell them to rich kids. rich kid mags? anyone know any? please help, thank you!
Answers:
Firstly you need to establish the age group of "the rich kids", are they are younger or older kids. Then you can start to identify which media they consume, basically find a media channel where kids hang out. Kids of today are online savvy, so look them up in communities, like my space, friendster, etcetc. You need to do yr research. Find targetted magazines for these kids. If your target group is fairly young kids, target the parents. Mothers tend to be
decision makers for kids' clothings so find women;s magazines or motherhood type, where the editorial environment talks about parenting.
I read where the founders of Juicy Couture built their brand first. They contacted the fan clubs of celebrities and shipped them free product. The celebrities end up wearing the clothes, got snapped in public and started a buzz. They then took the publications and cold called upscale boutiques to carry their line. Good luck.
This article contents is post by this website user, HiAnswer.com doesn't promise its accuracy.
More Questions & Answers...